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  • Influencers' Top Social Networks for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

  • #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...

  • The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.

  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • 10 Tips to Organically Market Your Brand on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free.

  • The Small Business Guide to Facebook Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook videos can engage your customers and drive new leads, and they don't have to be daunting to create or promote. Today's infographic offers 11 tips to ensure your videos stand out.

  • Seven Sets of Useful Insights You Can Gain From Twitter Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about how to use Twitter Analytics to help tell your brand story and deliver useful content to your audience.

  • #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more!

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • How Agencies Are Helping Brands With Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

  • Digital and Social Stats in 2017: A Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

  • #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.

  • The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.

  • #SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories...

  • The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming.

  • The Power of Employee Social Media Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy.

  • #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories...

  • YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads.

  • YouTube Stats, Facts, and Figures for 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more.