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  • How to Establish Thought Leadership on Emerging Social Platforms

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.

  • Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.

  • How to Schedule Your Social Media Updates More Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.

  • What Brands Post on Social vs. What Consumers Want to See

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • What Brands Post on Social vs. What Consumers Want to See

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.

  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.

  • Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit.

  • The Best Days and Times to Post on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.

  • Five Ways to Use Social for SEO and Vice Versa

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together.

  • Eight Ways to Make Money on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.

  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?