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  • How Quickly Should Brands Respond to Consumers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

  • 2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • What Consumers Want From Brands: Transparency on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • New and Exciting Ways Brands Are Using AI on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • Blog and Social Media Use by Fortune 500 Companies in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Never Miss a Step in Your Social Media Marketing Schedule [Checklist]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • What's Next for Influencer Marketing?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.

  • The Influence of Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.

  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.

  • Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Power of Micro-Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.

  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.