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  • Gays, Lesbians Like Blogs, Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.

  • Firm Sells Facebook Friends to Advertisers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

  • US Ad Expenditures Down 14.3% in 1H09

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

  • Social Networks Deliver 21% of Ad Impressions

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    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

  • Facebook Hits 300 Million User Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

  • Facebook: Great Growth, Big Gaps

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

  • How Social Is Socially Acceptable in Email?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too much, but integrating no social activity is a big miss, how do you decide which networks to include in your email marketing?

  • Trust Agents: The New Digital Natives

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.

  • Facebook Connect Lifts Facebook Past MySpace

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.

  • Making Twitter Success Measurable

    Article

    CONTENT TYPE: Article | TOPIC: None

    For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can use to measure campaign success.

  • Social Media's Primary Use: Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for social media, the study found.

  • Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for career-minded professionals who seek to increase their visibility, demonstrate their unique promise of value, and stand out from their peers. Here are the five steps to building your authentic personal brand online.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Advertisers, Consumers Disagree About Ads, Media, Twitter

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll.

  • Top 15 Entertainment Websites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment category, according to Hitwise data.

  • Segment Email and Social Networks for a Vitamin-Power Boost

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.

  • Top 15 Computers & Internet Industry Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.

  • Social-Media ROI Elusive: MarketingProfs Poll

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    CONTENT TYPE: Chart | TOPIC: None

    Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.

  • Social Media Users Profiled

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

  • Top 15 US Websites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.