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  • Social Network Ad Spend Takes Back Seat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer.

  • The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.

  • Ten Ways to Drive Consumer Action With Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"

  • 2009 Holiday E-tail Sales Up 5%

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    CONTENT TYPE: Chart | TOPIC: None

    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.

  • Top Facebook Status Trends of 2009

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status updates during 2009 and now boasts over 72 million monthly active users.

  • Planning an Online B2B Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.

  • Looking Back: A Decade of Changes

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    CONTENT TYPE: Chart | TOPIC: None

    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a change for the better.

  • CMOs Want Measurable Results From Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according to a study from Bazaarvoice and the CMO Club.

  • Email Trumps Social Media for Sharing

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    CONTENT TYPE: Chart | TOPIC: None

    Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, according to a study from ShareThis.

  • Business Use of Social Media Surges

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of Facebook, Twitter, and blogs for business purposes has skyrocketed in the last six months—with indications of wider adoption and more frequent sessions, according to research by Palo Alto Networks into application traffic patterns of computer networks.

  • Small Business Marketing in 2010: A Forecast

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    CONTENT TYPE: Chart | TOPIC: None

    Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social media; and 21% say the same for mobile advertising.

  • Brand Control to Major Tom: The New Rules of Brand Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost all control—and you CAN influence what you can't control.

  • The Brave New World of the Engaged Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced by engaging Web applications and where visitors have become users. This new world has three important implications for marketers.

  • How Small Businesses Leaders Use Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.

  • Seniors Flock Online, Love Facebook

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    CONTENT TYPE: Chart | TOPIC: None

    Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% to 17.5 million in November 2009, up from 11.3 million in November 2004, according to a survey by Nielsen.

  • Untapped Opportunities for Online Communities

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.

  • Consumers Digitally Dependent, Discriminating

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    CONTENT TYPE: Chart | TOPIC: None

    Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate.

  • Study Explores 'Social' in Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro RSCG Worldwide.

  • Facebook Pages' Use Patterns Studied

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.

  • Senior Execs Continue Shift to Online Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.