Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on Sunday evenings over the previous six months, reports Radio Business Report, citing research from Prophesee, the social media arm of Interpublic Group's Initiative unit.

CONTENT TYPE: Chart | TOPIC: None

More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to social media, online video ads, and branded advertising, according to a survey from Forrester and the Association of National Advertisers (ANA).

CONTENT TYPE: Chart | TOPIC: None

Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

CONTENT TYPE: Chart | TOPIC: None

The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

CONTENT TYPE: Chart | TOPIC: None

Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source of discussion, followed by online video, blogs, and other online boards/forums, according to The Nielsen Company.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by Sysomos.

CONTENT TYPE: Chart | TOPIC: None

Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the Pew Research Center.

CONTENT TYPE: Chart | TOPIC: None

Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.