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  • Marketers: Shifting to Digital; Email, Search Perform Best

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their budget allocation to digital marketing in the next five years, according to the Fourth Annual Marketing and Media Survey from Datran Media.

  • Twitter: 50 Million Sticky Tweets a Day

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new and veteran users, according to a study from Sysomos.

  • Articulate to Resonate: Crafting and Communicating Messages That Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ideas, is a fundamental activity of strategic brand development and management. Disciplined messaging helps organizations engage in productive dialogues, especially across social media communities.

  • Social Media for Kids: Moshi Monsters Soars

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment-Games category, according to Experian's Hitwise Intelligence.

  • Social Media Consumers More Likely to Buy, Recommend

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

  • Problem Solved: How Can We Map Social Media to B2B Sales?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them off? What are some cool ways to match social with selling?

  • Social Network Monthly Use: 5.5 Hours

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half an hour less than US Web users' average, according to the Nielsen Company.

  • Entrepreneurship During the Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting.

  • Is Social Media the New Addiction?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.

  • Facebook Surpasses Google in US Traffic

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence.

  • Media and Marketing M&A to Rebound in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners.

  • Achieving Relevance: Understanding and Connecting With Constituents

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them?

  • Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.

  • Digital Marketing Spend to Surpass Print in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.

  • Most Business-Blog Traffic From First-Time Visitors

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority of traffic to business blogs consists of first-time visitors. Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of their blog traffic, according to the Compendium study.

  • Adoption of Emerging Marketing Channels Heats Up

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such as social media, rich media, and mobile marketing, according to a survey of online and direct marketers by Unica and Salloway & Associates.

  • Branding in the Age of Social: Gaining Insight Through Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you have a clear picture of your organization's strengths and weaknesses, and of the opportunities and threats in the marketplace? Is your position vis-à-vis your competitors clear and compelling? Does anyone else in this vast universe know or care? What brand signals echo back from the noise in the social Web?

  • Hispanic Consumers an Untapped Opportunity

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    CONTENT TYPE: Chart | TOPIC: None

    Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to begin or increase existing efforts aimed at Hispanics in the next 12 months, according to a survey from Orci.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.

  • 18 Use Cases That Show Business How to Finally Put Customers First

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM.