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  • Why You Should Use Engagement Metrics to Guide Your Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to generate the highest levels of engagement.

  • Brands Don't Use Social Media Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.

  • Five Important B2B Marketing Trends in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.

  • B2B Brands Score With Online Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to a report by AMR International.

  • The Four Essential Phases of Social Media Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it comes to social media.

  • B2B Brands Tapping Loyalty Marketing to Drive Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a survey by Loyalty 360 and SAS. Among those with formal loyalty programs, most are using traditional channels such as surveys and call centers to listen and respond to customers.

  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.

  • Five Social Media Projections for 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester Research. Thus, even more than content, personality, or responsiveness, social media's new currency in 2011 is likely to be trust.

  • Online Generation Gap Shrinking: Still, Millennials Rule

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.

  • Personal Branding Trends: The Top 11 for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.

  • Online Video Now Playing in the C-Suite

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related video, according to a survey from Forbes Insights.

  • Affluent Gen-Y Hooked on Social Media, Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day.

  • Facebook Top Search Term in 2010 (and Top Website, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for 2010. Moreover, Facebook was the top-visited website (for the first time) in 2010, accounting for 8.93% of all US visits, Experian found.

  • Why 'Social Proof' Matters in Your Social-Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention by using "social proof."

  • Job-Market Secrets: How to Build Your Network in 12 Days

    Article

    CONTENT TYPE: Article | TOPIC: None

    Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

  • The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.

  • Social Media Driving Sales Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.

  • Younger Execs Driving Mobile Use in C-Suite

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting to social networking sites.

  • How to Avoid the Great Social Media Crash of 2011

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the one formula you need to dodge the Great Social Media Crash of 2011.

  • Top 2% of Twitter Users Generate 58% of Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos.