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  • Spotify Marketing: A Beginner's Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

  • The Best Days and Times to Post on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.

  • How Business Owners Feel About Twitter's New Check Marks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.

  • 10 Stats About Facebook Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.

  • 24 Do's and Don'ts of Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and a social media strategy.

  • Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • Wither Facebook? The Social Platforms Used Most in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

  • How to Turn Your Social Media Marketing Into a Profit Center [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • Google vs. Social Media Algorithms: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

  • Is B2B TikTok Right for Your Business? Three Questions to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

  • Marketers' Top Worries About Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

  • Five Qualities of an Exceptional Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.

  • How to Use Instagram Landing Pages for Increased Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

  • The Types of Social Media Content Employees Are Most Likely to Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

  • Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

  • How to Find a Perfect Audience on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.

  • Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.