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  • Atomizing and Adapting Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.

  • 25 Twitter Marketing Tips That Actually Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Best Times to Post on Social Media in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.

  • The Top 10 Content Marketing Influencers in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.

  • 12 Tips for Making a Standout LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.

  • The Social Media Platforms Used Most by Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

  • Ad Creative Best-Practices for Reddit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • Hot Topics: The Summer Conversions Trending on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.

  • Four Things TikTok Can Teach Us About Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

  • The Top Pride Hashtags on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.

  • The Impact of Reddit Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.

  • The Benefits of Talking About Sustainability on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.

  • How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.

  • Video Ad Specs That Work Across Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic provides common specs for social media video ads that marketers can use across channels.

  • The Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.

  • Does Using More Hashtags on Instagram Increase Views?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.

  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • Engagement Trends for Four Major Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.