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  • Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

  • 12 Key Benefits of Influencer Marketing for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • How Including Links in LinkedIn Posts Affects Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.

  • The State of Video Marketing in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • The Benefits of LinkedIn for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.

  • Five Useful LinkedIn Hashtags for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • A Workflow for Creating Influencer Brand Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • How to Succeed With Video on 6 Popular Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.

  • Five Strategies to Increase Your Social Media Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

  • How Long It Takes to Read the Legal Fine Print on Popular Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.

  • Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics.

  • So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • Five B2B Influencer Marketing Guidelines for Brands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • LinkedIn Ads: Your Key to the Highest-Quality B2B Leads

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions

    If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • What Makes a Brand Best-in-Class on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.