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  • Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Leads via LinkedIn Groups Most Likely to Convert

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.

  • Seven Ways to Take Control of Your Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

  • How to Hire Your Social Media Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.

  • LinkedIn Top Social Tool for B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online.

  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries

    Article

    CONTENT TYPE: Article | TOPIC: None

    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • Brands Rely More on Digital Channels for Custom Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.

  • Display, Mobile Top Priorities for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.

  • Seven Principles for Social Success and the Companies Already Getting Them Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.

  • Five Steps to Engaging Online Communities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding and maintaining your fanatics.

  • Women and Facebook: Brands, Deals, and Friends They Hate

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey from Eversave, which also explores group-buying preferences among women.

  • Brands Using Content Curation to Build Thought Leadership

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire.

  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase.

  • Smartphone Ownership Drives Hyper Email, Facebook Use

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget.

  • How Storytelling Can Spur Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results.

  • Celebrity Followers, Fans, Valuable to Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company.

  • LinkedIn Passes 100-Million Member Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, and France.

  • Bad News (About Brands) Travels Fast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report.

  • Nearly Half of Tweets Sent via Third-Party Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos.

  • Small Business Marketing: Social, Search Fastest-Growing Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.