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  • Privacy Concerns Erode Social Media User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • Email Subscriber Engagement Checklist: Six Tips to Keep Handy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.

  • 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has confirmed.

  • Shoppers Buying Less Impulsively Online

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    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • The Convergence of Search and Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.

  • Small Business Owners Working Harder, but Happy

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    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else.

  • Is Social Media a Waste of Time and Money for B2B?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.

  • Small Business Marketing: Social Surging, Email Still Most Effective

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    CONTENT TYPE: Chart | TOPIC: None

    Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses, according to a survey from Constant Contact.

  • Email and Search Still Sway Most Online Buyers

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    CONTENT TYPE: Chart | TOPIC: None

    Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce.

  • Facebook Driving Traffic to News Websites

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • Female Bloggers Eager for Brand Sponsorships

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

  • Facebook Nabs Nearly One-Third of Display Ad Market

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • Five Ways to Use Social Media Chatter in Your Email Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.

  • Why E-Reader Brands Love (Social) Moms

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    CONTENT TYPE: Chart | TOPIC: None

    Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Tool Identifies Top Influencers Based on Topic Area, Keywords

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • Social Media Ad Spend to Reach $8.3 Billion by 2015

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    CONTENT TYPE: Chart | TOPIC: None

    Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Content Fuels Social Media Interaction

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    CONTENT TYPE: Chart | TOPIC: None

    Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Social-Media-Phobes: Put Out a Contract on 'Em!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • LinkedIn Report: What's in a (CEO's) Name?

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    CONTENT TYPE: Chart | TOPIC: None

    Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.