Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: None

With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email as a means to achieve their goals.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from the 35% that reported doing so a year earlier, according to a survey from Regus.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous month, according to data from comScore Media Metrix.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

"iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about their kids' social relationships—according to a study by Retrevo.

CONTENT TYPE: Chart | TOPIC: None

Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a daily-deal offer in the previous 90 days, nearly one-third (31%) said they were new customers and more than one-quarter (27%) said they were infrequent customers.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according to a report by Pew Research. Now constituting a near majority of the US population (47%), people who use social sites are more politically engaged than other adults and are more likely to trust others.

CONTENT TYPE: Chart | TOPIC: None

As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens.

CONTENT TYPE: Chart | TOPIC: None

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, surpassing other media sources such as store circulars, promotional emails, and social networks, according to a study by the Local Search Association.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they would welcome answers from companies, provided the quality of answers was as good as or better than those from followers.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a year earlier, according to a report by Performics and ROI Research. Twitter is ranked second among most important social accounts (58%), followed by YouTube (55%) and Facebook (53%).

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to a report by MerchantCircle. Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking category during the month, according to new data from the comScore Media Metrix.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook IQ index, which ranks the Facebook aptitude of luxury brands.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, Twitter use among men has doubled, from 7% in November, to 14% in May 2011.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images each day, according to a study by Sysomos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.