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  • Social, Interactive Options Boost Influence of B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it.

  • Marketing Smarts: Social Media Monitoring Feeds on Brains

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you.

  • Social Media Engagement Drives Customer Loyalty, Higher Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.

  • Social Networking via Mobile Devices Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, over the same period a year earlier, according to a report by the comScore MobiLens service.

  • Twitter Brand Followers More Likely to Recommend, Buy Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.

  • Booz: Adaptability Is Key for Social Media Success

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research.

  • Is Brand Marketing in a Revolution or Evolution?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by the Branding Forward Project.

  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.

  • IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.

  • Half of Tweets About Steve Jobs's Death Sent via Apple Devices

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half of those tweets were generated via Apple devices, according to a study by Visibli.

  • Can We Hug? Six Tips for Getting Customers to Show You Love

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.

  • Android Widens Smartphone Lead in August, RIM Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • Pew: Americans Rely on Multiple Media for Local Info

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • Twitter Users Want Brands to Respond to Their Complaints

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    CONTENT TYPE: Chart | TOPIC: None

    Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from Maritz Research. Most companies, however, don't appear to be listening.

  • Visitors Stay on Facebook Far Longer Than on Any Other Top Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to data from Nielsen.

  • Three New Ways to Market Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.

  • Keeping Score: Make Tracking Stats Fun With Gamification

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.

  • 'Like' Means Different Things to Different People

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, according to a new study by ExactTarget.

  • How Communities Are Changing Marketing (And Four Community-Building Lessons)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.

  • Shoppers via Social Sites Buy Less Often, but Spend More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance.