Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwick Martin Bailey.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report from Nielsen. That makes social media the top online category in the US, followed by online gaming, email, portals, search, and instant messaging.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself. Younger adults, meanwhile, are more likely than older counterparts to directly click the ad's "like" button, whereas older adults are more likely to click on the ad itself.

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Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have made a purchase with their phone, according to a study by LEK Consulting. Moreover, mobile shopping apps are giving on-the-go consumers new ways to compare prices across stores and channels—and the added impetus to seek out the best deals.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones to find location-based directions or recommendations, according to a new report by Pew Research. Nearly six in ten (59%) smartphone owners use their phones to access social networking sites, while 15% use their phone to access Twitter.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post opinions about products and services on social sites and forums, according to Forrester Research.

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Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets.

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US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, search, display, mobile, email, and social media together are expected to constitute 26% of all ad spending, up from 16% in 2011.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with that statement, according to a survey from Polaris Marketing Research.

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As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.