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  • Small Businesses Embracing Social Media With Integrated Approach

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms of marketing.

  • Marketing Destination: Online Community... How to Survive and Thrive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.

  • Branded Facebook Pages 'Liked' by Few Web Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs up to other content such as wall posts (36%), pictures (37%), and comments (37%), according to a survey from Crowd Science.

  • Do Social Media Spaces Belong to the Consumer?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want to engage with brands via social media, according to the Digital Life study by TNS, a Kantar company.

  • Forrester: B2B Interactive Marketing Spend Forecast Lower

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research.

  • For Teens 'Going Online' Usually Means 'Going on Facebook'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being online, according to a report by Pew Research.

  • 10 Ways to Own Page One of the Google Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.

  • Top US Brands Getting Strategic About Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu.

  • Video Viewers Watching Longer via Tablets, Sharing More on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to share video content, nearly nine times more popular than Twitter.

  • 12 Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?

  • Five Defining Features of Landing Pages 3.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.

  • Online Lead Generation Drives Higher Growth, Profitability

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such firms.

  • Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.

  • Flash Sale Emails Boost Transaction Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by Experian CheetahMail.

  • Brands to Focus on Localized Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

  • Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs.

  • Social Media Is Only Part of the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.

  • Social Conversations Becoming More Positive and Global

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos.

  • Fortune 500 Adoption of Social Media Slowing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.

  • What Social Media Can't Do for International Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.