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  • Mobile Social Media: Top Apps, Deal Sites, and More

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.

  • Facebook: Where Gen-Y's Personal and Work Lives Converge

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

  • Social Media for Beautiful Things: Pinterest Soars

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

  • Personal Branding Trends for 2012 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.

  • Facebook Top Search Term and Top Website of 2011

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    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

  • The Email Marketer's Success Kit: Five Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.

  • Google+ Pages Gaining on Facebook Among Top Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier, according to research by BrightEdge Technologies.

  • Four Ways to Make Local Deals Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.

  • How Americans Use Social Media, and Why They 'Friend'

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.

  • What Marketers Don't Get About Social Media Audiences

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council.

  • Social Marketing Going Mainstream, but Experimenting Is Still Key

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by the year-end, according to a report by the 2012 Pivot Conference and Brian Solis.

  • Most Marketers Can't Measure ROI of SEO, Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone.

  • Local Business Marketing: Daily Deals Up; Facebook Ads Slowing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index.

  • Four Event Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?

  • Marketers to Integrate Social Media and Email in 2012

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.

  • 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during the month of November to spread the word about holiday shopping.

  • Small Businesses to Ramp Up Mobile, Social Marketing in 2012

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    CONTENT TYPE: Chart | TOPIC: None

    With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.

  • Top 5 Marketing Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan.

  • 2012 Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

  • Most Shared Stories on Facebook in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.