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  • F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics.

  • CEOs: Engaging Customers via Social Media to Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to engage customers, according to a study by IBM.

  • Seven Tips for Using Social Media From the Good Shepherd Sisters of Quebec

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success.

  • B2B Social Marketing Growing, LinkedIn Top Channel

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.

  • If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.

  • B2B Brands Trail B2C in Social Media Monitoring, Follow-Up

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C companies that do so.

  • Facebook Tops Social Login Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of social logins in the first quarter of 2012, followed by Google with 31%.

  • US Companies Unprepared for Canada's New Anti-Spam Act

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, according to a survey from international business law firm Fasken Martineau.

  • Social Media Ad Spend to Reach $9.8B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Viral Advice From the Creators of TextsFromHillary.com

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash.

  • Six Ways Brands Are Optimizing Facebook Timelines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance.

  • 12 Ways to Strengthen Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.

  • Google+ Gaining Ground With Brands and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

  • Social Media Influences Moms' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. 29%).

  • Adoption of Facebook's Social Ads Grows Fourfold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software.

  • Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how.

  • Brands' Posts Rival Friends' in Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.

  • Social Media Top Channel for Sharing Curated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.

  • What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.

  • LinkedIn Beats Twitter and Facebook in B2B Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.