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  • What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.

  • LinkedIn Beats Twitter and Facebook in B2B Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

  • Software Companies Lead in Corporate Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog.

  • Best Day to Publish Facebook Content? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers.

  • When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize social media ROI.

  • TV Trumps Social Networking as a Must-Have

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV, according to a survey from Ipsos.

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • Customer Experience Initiatives Lack Proven ROI Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives.

  • Age, Not Gender, Drives Most Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found.

  • How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.

  • WOM, UGC Much More Trusted Than Email, Social Media, Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen.

  • Social Media Is Not Social CRM, but It Can Be With These Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.

  • Facebook and Instagram: The Data Behind the Photo Op

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier (October 22, 2012), according to a report by Experian Hitwise.

  • Young 'Digital Natives' Switch Media Every Two Minutes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc.

  • Why Social Media Doesn't Work (and What You Can Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.

  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

  • Email Content Still Most Likely to Influence Buying Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered via Facebook (20%) or text message (16%), according to a study by Exact Target.

  • Want Real Business Results From Facebook? Run a Social Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that.

  • Video Email Marketing Boosts CTR, Purchasing Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics.