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  • Word-of-Mouth Key to Success of Daily Deals

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    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.

  • Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.

  • CMOs Tapping Into Social Data for Consumer Insights

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club.

  • Viral Video Adoption Climbs as Social Levels Off

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Twitter Driving Most Online Conversations About Fortune Global 100 Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.

  • Social Is Shifting Beyond Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.

  • A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.

  • Fortune 500 CEOs Shun Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study sponsored by Domo and CEO.com.

  • Kids Age 6-12, Parents, and Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according Ipsos MediaCT's syndicated LMX Family Study, which measures adoption of and adaptation to new media and technology by kids and parents.

  • Pinterest's Traffic, Influence Continue to Grow

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is beginning to disrupt the social media landscape: Nearly one in four Pinterest users report spending less time on other social media sites in favor of Pinterest, according to data from Compete's Online Shopper Intelligence Survey.

  • Use Your Spidey-Sense to Enhance Your Web Presence

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Peter Parker practices his heroics as Spider-Man, he captivates the citizenry and the press alike. By emulating his superpowers, you too can masterfully connect with customers and followers online.

  • Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.

  • When a Brand Tweets, Does Anybody Hear?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, according to a Buddy Media study titled Strategies for Effective Tweeting: A Statistical Review.

  • How to Gatecrash the Olympics Marketing Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. But in the case of the 2012 London games, you can... without investing serious sponsor-level cash.

  • At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012.

  • Social Campaigns on Tuesdays Earn Highest Engagement

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement, according to a study by Yesmail Interactive, which examines the customer engagement of campaigns conducted via popular social channels.

  • How to Convince Older Business Owners to Invest in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case for a social investment.

  • Brands Failing to Tap Potential of Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.

  • Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.