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  • US Social Media Ad Spend to Reach $9.2B in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.

  • Five Takeaways From Holiday Marketing Campaigns of Years Past

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing.

  • Cyber Monday Social Sharing and Shopping Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One.

  • A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy.

  • The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...

  • Three Metrics for Measuring the Success of Your Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video?

  • Four Reasons It Pays to Have a Company Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.

  • A New Marketing Lesson From the 2012 London Olympics

    Article

    CONTENT TYPE: Article | TOPIC: None

    The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the number of TV viewers worldwide, but the overwhelming number of global online spectators.

  • Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.

  • Small Businesses to Use Mobile for Event Marketing in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing.

  • LinkedIn an Influential Force in IT Purchasing Process

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to studies from Forrester Consulting and Research Now. Moreover, LinkedIn has become an influential resource across the entire IT decision-making process, the research found.

  • Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis.

  • 2013 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and the Content Marketing Institute.

  • Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach to social engagement in 2012, and most have recorded static or falling engagement activity levels, according to a report released today by ComBlu.

  • Humanizing the Web With Personalization 2.0: Three Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right content to the right person at the right time on the right device, using the right channel, published on the right platform.

  • 'Native' Ads May Damage Brand Perceptions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix.

  • Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero."

  • Small Businesses Stepping Up Social Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, according to a survey from VerticalResponse.

  • Five Marketing Decisions Social Media Should Be Shaping

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.

  • Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research.