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  • Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Skim for smarts!

  • The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic.

  • 10 Personal Branding Trends for 2013 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals.

  • New Leadership Skills for a New Social Media Age

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 Social Leadership Survey, conducted by Jamie Notter and Maddie Grant.

  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.

  • Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

  • Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify.

  • 10 Personal Branding Trends for 2013 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.

  • Social Media and Video Influence IT Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.

  • Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO."

  • Confusion About How Facebook, Google Make Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however.

  • Customer Service via Twitter: A Social Media Experiment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment.

  • #SocialSkim: Social Media Update, Week of January 7, 2013

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that illustrate how converged media should work—and what the new media universe looks like. Skim to learn!

  • Pew: Digital, Social Technologies Redefining Arts Promotion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research.

  • The Hottest Brands on Twitter in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy.

  • A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts.

  • Social Marketing Benchmarks: Budgets, Goals, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.

  • #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)

  • Five Ways SMBs Can Track the ROI of Social Media Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.

  • 2012's Top Search Terms (by Category) and Top Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.