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  • Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the most social love and a perfect score of 100 among eight major chocolate brands.

  • How to Market Your Book: The Modern Book Tour

    Article

    CONTENT TYPE: Article | TOPIC: None

    As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work!

  • Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships.

  • Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more.

  • How Often Should You Feed Your Content Marketing Programs?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is too much? How do you find the time to publish?

  • Twitter Delivering Real-Time Insights Into Flu Patterns

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns of disease and influenza, according to new research led by Mark Dredze of The Human Language Technology Center of Excellence and Department of Computer Science at The Johns Hopkins University.

  • The Social Super Bowl XLVII [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time show, and the blackout. The following two infographics break down the social media buzz during the Super Bowl.

  • Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!

  • 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments.

  • Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.

  • How to Turn Your Office Into a Video Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But where to start?

  • B2B Benchmarks: Top Tactics for Driving Traffic and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, outperforming both LinkedIn and Facebook.

  • Socially Devoted: Brands Responding to More Fan Questions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% of the questions posed by their Facebook fans in the fourth quarter of 2012, up from 48% in 3Q12 and 30% in 2Q12.

  • The Liquor Store Model for Social Media Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread the word all over town. Now every business faces that same pressure online.

  • World Internet Stats: Websites, Email, Social Media, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.

  • What Not to Do With Your Online Presence in 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013.

  • Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns.

  • News Consumption: Digital, Mobile, and Social Media Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for breaking news stories and for news consumed via mobile devices, according to a report by The New York Times's Customer Insight Group.

  • Facebook Surpasses Google Maps, Now No. 1 Mobile App in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix.

  • Social Networking: 45% Check Out Brands' Pages

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.