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  • Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray.

  • #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim to soak it all up.

  • Six Reasons Your Website Will Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.

  • Managing Online Reputation: What to Listen for, and Where

    Article

    CONTENT TYPE: Article | TOPIC: None

    The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead.

  • Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.

  • Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow.

  • Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.

  • #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!

  • The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

    Article

    CONTENT TYPE: Article | TOPIC: None

    As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.

  • Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.

  • 8 Do's and 5 Don'ts of Instagram for Building Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

  • 7 in 10 Smartphone Owners Access Facebook via Their Device

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

  • Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.

  • Half of Financial Advisers Have Used Social Media to Convert Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.

  • Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.

  • B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.

  • Social Media for Customer Service: Just Do It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service processes.

  • Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use.

  • Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks.

  • Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.