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  • Seven Types of Social Media Fans and How to Engage With Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.

  • Is Your Content in Great Shape? Give It a Workout

    Article

    CONTENT TYPE: Article | TOPIC: None

    As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the habit of producing content, it becomes almost second nature.

  • Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out.

  • Drowning in Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic.

  • #SocialSkim: Social Media This Week, Including Apple's Big Announcements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...).

  • Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In.

  • Five Killer Video Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.

  • The State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.

  • #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!

  • Online Shoppers Want More Delivery and Return Options

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.

  • Marketing Students Say Facebook Is Most Important Social Tool

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.

  • Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach.

  • What Women Want: Good News, Phone Calls, and Sleep

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report.

  • Who Is Winning the Talent War in Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.)

  • Tips for Improving the B2B E-Commerce Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.

  • Social Media Lags Search, Email in E-commerce Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.

  • A Master Guide to Product Listing Ads (PLAs) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.

  • #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does.

  • Ensure That Strategy, not Tactics, Drives Your Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.

  • How Senior Marketers Are Using Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.