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  • Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

  • Vote: The Most Maddening Social Media Behavior

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.

  • #SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.

  • The New Normal in Professional Services Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.

  • Unlock the Potential of Real-Time Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.

  • Social Media Strategies: How Top Brands Staff, Budget, and Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or more employees devoted to social.

  • Five Ways to Develop a Cross-Channel Brand Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.

  • #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!

  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.

  • Facebook Top Social Login Choice on Websites, Google Gaining

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.

  • From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

  • Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.

  • The Climb to Content Marketing Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.

  • #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News Channel

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,

  • Your Mobile Marketing Strategy's Tactical Building Blocks

    Article

    CONTENT TYPE: Article | TOPIC: None

    A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.

  • Agencies Intrigued, and Confused, by Video Ads on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.

  • Do Tweets With Hashtags, Quotes, and Images Get More Retweets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.

  • Think Social Media Is a Waste of Time? Don't Give Up So Soon

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.

  • #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared Endorsements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you create images of your product or site in different screen environments. Skim for the cheat sheet.

  • Use Social Media to Create a Snowball Effect for Your Holiday Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.