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  • Five Ways to Ensure Customer Participation With Mobile Storybuilding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it.

  • QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.

  • Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.

  • Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge.

  • Six Trends for 2014 in Mobile Marketing and Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.

  • The Most Effective Retailers on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    AutoZone is the most effective US retailer on social media, followed by BJ's Wholesale Club, Wal-Mart, Costco, and Walgreens, according to a recent analysis by Blueocean Market Intelligence.

  • A Social Media Holiday Gift Wish List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What holiday gifts are consumers talking about most on their social media networks? Here's a look at the top 10 and the hottest gifts by category.

  • #SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social Service

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season.

  • Instagram's Ad-Supported Model: How Can Instagram Succeed?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on how Instagram can become a successful platform for marketers and advertisers.

  • 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on Air

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target market. Google's Hangouts on Air can help you do exactly that.

  • Seven Ways to Go Beyond Black Friday If You're a Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.

  • #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending.

  • Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according to a recent report by ePrize.

  • How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.

  • Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

  • The History of Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.