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  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.

  • What Makes an Ad Go Viral Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.

  • #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)

  • Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.

  • Ruining Your Reputation by 'Getting Real' on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation management problems.

  • #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.

  • How All the Cool Kids Are Using Social Media to Achieve Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!

  • How People Use LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.

  • How You Can Generate More Qualified Leads With Google AdWords and Call Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions.

  • How Pairing Search and Social Boosts Campaign Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.

  • #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce in fewer than 140 characters. Skim to free your muse!

  • Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?

  • A Quick (but Thorough) Guide to YouTube Optimization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.

  • 10 Effective Social Media Posts in 10 Minutes or Less

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels full of relevant, timely, and useful content—fast!

  • #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top!

  • Facebook Users Engage With Brands Most on Fridays

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

  • Google Goes All in on Mobile Apps With AdWords Updates

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.

  • In Google Authorship, the 'Who' Overtakes the 'Where'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.

  • How to Bulk Up Your Referral Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.

  • Six Newbie Tips for Running a Successful Facebook Timeline Promotion

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.