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  • The 10 Most Influential Digital Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic?

  • The 10 Most Common Phrases in Viral Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.

  • #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.

  • Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.

  • The Anatomy of a Successful LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that captivating LinkedIn profile.

  • Take 10: How to Leverage Your Online Community

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community.

  • #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.

  • The Secret to More Effective Ads on Facebook: The Science of Testing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.

  • Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.

  • The Most Successful B2B Industries on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks.

  • #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.

  • The Ideal Word Counts for Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.

  • #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.

  • Do Most Americans Check Their Smartphones in the Bathroom?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States.

  • How SMBs Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.

  • The Most Popular Messaging Apps With Young Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.

  • Five Twitter Hacks to Skyrocket Your Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.

  • The Do's and Don'ts of Social Media Research [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help you start doing the work.