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  • Five Habits of Highly Effective CGC Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.

  • 60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.

  • Five Ways Your Own Employees Can Boost Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.

  • Measuring Marketing ROI: Are You Doing It Right?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right?

  • #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more...

  • Eight Steps for Running an Awesome UGC Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?

  • Social Media Cheat Sheet for Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic.

  • Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue.

  • #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social...

  • The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience.

  • Facebook Advertising Benchmarks for 2Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.

  • Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor?

  • The Complete Guide to Twitter Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience.

  • How Brands Use Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.

  • Customer Service Goes Social [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.

  • #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more!

  • The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in.

  • Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.

  • The Most Important Attributes of Effective Online Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.

  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.