Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories...

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories...

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more!

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social.