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  • The Fashion-Shopping Habits of Millennial Women

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more.

  • #SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!

  • The Top Influencer Marketing Trends and Challenges of 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.

  • #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...

  • #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!

  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?

  • How to Write the Most Effective Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Facebook 3Q17 Advertising Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.

  • The Small Business Guide to Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.

  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.

  • The Marketer's Guide to Social Media Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Social Media Marketing

    If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...

  • Four Tips for Using Video Content in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice.

  • How Local Businesses Are Advertising This Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • #SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...

  • Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.