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  • The Rise of the Story Format on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?

  • Seven Considerations for Your New Business's Social Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running.

  • #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more.

  • Predictive Analytics for Social Media Marketers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.

  • Local Reviews: Which Platforms Do Consumers Post on Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.

  • #SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad unit; Facebook tech determines user socioeconomic status; more.

  • How Color Impacts Fashion Brands' Instagram Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands.

  • Social Video Marketing Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.

  • 10 Steps to Launch a Successful Social Media Marketing Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.

  • #SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive new milestone; more!

  • The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels.

  • #SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why miniprograms will replace apps and change social media; Snapchat to make its content shareable; new app v2 from Vine's founders; Yahoo's social media app for saving money; Snapchat improves app-install ad analytics; Foursquare's huge risk paid off...

  • #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...

  • Marketing Tips for Livestreaming on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.

  • How to Use SlideShare for Lead Gen With E-Books

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?

  • What Consumers Pay Attention to in Local Business Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.

  • #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!

  • How to Get More YouTube Subscribers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.

  • The Five Top Trends That Will Shape Influencer Marketing in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.

  • Top Influencer Marketing Trends of 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.