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  • Analytics Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • The Top Benefits and Challenges of Using AI for Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • How Rhythm Can Help Your Social Media Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.

  • Five Social Media KPIs to Watch Closely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • The Evolution of Marketing From Product-Centric to Human-First [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

  • The Rise of Virtual Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

  • 11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • The Power of Nostalgia on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.

  • Time Spent Per Day on Social Media by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research.

  • The 7Cs of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion.

  • How US Small Business Owners Feel About a TikTok Ban [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey.

  • Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.

  • How Gen Z's Social Media Habits and Use Are Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research.

  • What Social Media Marketers Spend Their Time Doing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

  • A Simple Checklist and Schedule for Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers.

  • Twitter/X Engagement Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

  • Social Media Use in the US: Platform and Demographic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

  • Digital Communities vs. Social Media: Stop Building Brands on Leased Land

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.

  • Running YouTube Campaigns: Agency Priorities, Client Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals.