Social Media Marketing Resources

CONTENT TYPE: Article | TOPIC: Writing

For any organization, a blog should be part of a long-term customer evangelism strategy.

CONTENT TYPE: Article | TOPIC: None

Blogs aren't for everyone. Consider both the advantages and the caveats.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you’re not thinking about how to use blogs in your business, you’re missing a big opportunity.

CONTENT TYPE: Article | TOPIC: None

Newsletters or ezines are still the e-vehicle of choice for most marketers. But blogs are being slowly adopted as a channel for business communication. Here's why.

CONTENT TYPE: Article | TOPIC: None

Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability of others to build, enhance or even destroy our personal brands.

CONTENT TYPE: Article | TOPIC: None

Convincing journalists to cover your products or services isn’t a simple task. Here's how to clear the hurdles.

CONTENT TYPE: Article | TOPIC: None

ake these definitions as a starting point to think about how you might use a blog as part of your Web site or communications strategy.

CONTENT TYPE: Article | TOPIC: None

It's time to start having your salespeople write blogs for their customers and prospects. Sound radical?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about.

CONTENT TYPE: Article | TOPIC: None

ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.