Social Media Marketing Resources

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Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of relevant links for the user to sift through. A new environment termed "Virtual Worlds" has created a similar challenge—finding a vast range of items in a timely manner.

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Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.

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No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the type that makes the audience sit up and take notice.

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Here are three new ways for you, and your creative team, to trigger some gigantic ideas.

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The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as your last campaign. So let's look at the 12 tenets of Social Media Marketing to see how you can up your success rate.

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Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006. Greg Verdino admits that he might have contributed to some extent to the "outing" of Second Life. Here, the refreshingly honest Greg offers a balanced view of the opportunities and the risks of doing business in Second Life.

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There are a number of questions marketers should explore when creating and nurturing an online branded community.

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The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the moment you make your first misstep. Just like bloggers can (many MySpace users are bloggers, too, since MySpace supports blogging within its platform).

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Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But we need to be smart about our approach, realistic in our expectations and consumer-centric in our executions. Doing it just to do it isn't good enough. On the other hand, neither is waiting to see what happens.

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Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the content you create, and notify your audience when your site has been updated. A blog can also allow you to collect feedback from that audience. And blogs are a great complement to the communications technologies you already use, such as email newsletters, conference calls and mailings. If you're ready to jump in and get started, the following short checklist offers some essential steps you'll want to follow.

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What do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out to potential customers and supporters in novel ways.

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Although Mark Hyman, M.D, the New York Times best selling author and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article-marketing strategy helped in his bid to push his book to the no. 2 spot of the NY Times best seller list. Dr. Hyman's article-marketing campaign was only one piece of the puzzle, but an important piece that helped him establish key relationships with site publishers that will result in increased, targeted traffic and stronger sales for many months and years to come. By including a targeted article marketing program into your marketing and sales plan, you can also achieve book-marketing success.

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In Part 1 of this two-part article, the author looked at how MySpace (and the social networking industry in general) has evolved. Here in the second part, Cliff examines how he has applied what he has learned and observed to the MyCityRocks testbed, which he launched in Houston in 2005.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot. Often labeled "XML," "RSS," or more recently "Subscribe," feeds are playing a leading role in the user-controlled distribution and fragmentation of Web content.