Social Media Marketing Resources

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Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive Marketing for BearingPoint. In this one-on-one, he gives us the lowdown on how to use social media to kick-start your buzz marketing efforts.

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If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide to educate you to help you make a decision, by linking to resources and providing a starting point for your strategy.

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Many companies have by now launched initial social media initiatives and are looking to move their efforts to the next step. This is where social media experts such as Josh Hallett come in. Here, Hallett helps demystify this form of "new marketing," particularly for those companies who have dipped their toes in the social media waters and are wondering, "What now?"

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If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources to help, and provide an overview as a web decision maker. But first, what is Facebook?

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By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and technology driven.

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Last month, Kwik-E-Mart's opened around the country. You know, the one from the imaginary world of The Simpsons? What's more, the Geico Cavemen have their own sitcom, and fictitious TV-character blogs like Monk's are things that real viewers can comment on. You don't have to be a Twitter-head or a Second-Lifer to see the melding of your real and virtual experiences into one. What's this mean for marketers?

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There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step one: Listen first, and then join the conversation.

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The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part of their marketing efforts. Here are eight easy steps you can take to grow your blog's readership.

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How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under renewed pressure to deliver real returns from real consumers? Joel argues that there is more than meets the eye in Second Life. Indeed, there is genuine value to be extracted for brands that are willing to learn the dynamics of the "metaverse" and play by its rules. Get the full story.

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Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, complete with professional tips from a talented audio team.

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The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines.

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Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most effective marketing tool, conveying the authentic military experience in a voice that prospective recruits want to hear.

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Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. In fact, marketers who have dabbled in Virtual Worlds recognize the enormous potential of the medium... but have ventured only far enough to reveal the tip of the iceberg.

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Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging. Perhaps you are contemplating blogging? Leading bloggers have some important warnings for you.

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For over a year, there's been lots of talk about Web 2.0. Whether hyped or not, there's definitely some meat to it. The Web is no longer static and one-way. Instead, visitors play a role. Users participate and connect to each other through services as opposed to visiting Web sites. So what does this mean for marketing online? Readers provide two insights in response to this week's challenge.

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Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has already arrived.

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After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

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Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here are 18 things you need to know about Web marketing but might be afraid to believe.

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