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  • Making Twitter Success Measurable

    Article

    CONTENT TYPE: Article | TOPIC: None

    For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can use to measure campaign success.

  • Social Media's Primary Use: Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for social media, the study found.

  • Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for career-minded professionals who seek to increase their visibility, demonstrate their unique promise of value, and stand out from their peers. Here are the five steps to building your authentic personal brand online.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Advertisers, Consumers Disagree About Ads, Media, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll.

  • Top 15 Entertainment Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment category, according to Hitwise data.

  • Segment Email and Social Networks for a Vitamin-Power Boost

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.

  • Top 15 Computers & Internet Industry Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.

  • Social-Media ROI Elusive: MarketingProfs Poll

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.

  • Social Media Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

  • Top 15 US Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.

  • Communications Industry Forecast: Slump, then... Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS).

  • Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media tool for marketing is not the death knell of the conventional blog; if anything, it highlights just how necessary blogs still are.

  • How to Develop a Successful Facebook Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.

  • US Wireless-Internet Use Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices.

  • $55B in Interactive Marketing Spend in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester.

  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Twitter Lessons from the Lunch Cart

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.