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  • Companies Frown on Tweeting, Friending

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    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • FTC Requires Bloggers to Come Clean

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • Social Media Is #1 Challenge, Marketers Say

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    CONTENT TYPE: Chart | TOPIC: None

    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.

  • Google Wave: A Sea Change for Marketers?

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Ad Spending on Social Networks Doubles

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    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Facebook, Nielsen Partner to Measure Ads' Impact

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    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.

  • Moms, Media, and Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog.

  • Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you.

  • Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions. Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

  • Social Media Reality-Check

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still relevant but more important than ever?

  • Gays, Lesbians Like Blogs, Social Networking

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.

  • Firm Sells Facebook Friends to Advertisers

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    CONTENT TYPE: Infographic | TOPIC: None

    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

  • US Ad Expenditures Down 14.3% in 1H09

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

  • Social Networks Deliver 21% of Ad Impressions

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    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

  • Facebook Hits 300 Million User Mark

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

  • Facebook: Great Growth, Big Gaps

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

  • How Social Is Socially Acceptable in Email?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too much, but integrating no social activity is a big miss, how do you decide which networks to include in your email marketing?

  • Trust Agents: The New Digital Natives

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.

  • Facebook Connect Lifts Facebook Past MySpace

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.