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  • Mobile Marketing Not for Everyone

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning them off, according to BIGresearch's Simultaneous Media Usage Survey.

  • More SMBs Use Online Media Than Traditional

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    CONTENT TYPE: Chart | TOPIC: None

    For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.

  • Social Media Users Open to Branding, Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.

  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

  • Eight Ways Marketers Can Benefit From Using Alltop

    Article

    CONTENT TYPE: Article | TOPIC: None

    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

  • SMBs to Boost Twitter Use for Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year.

  • Fall TV Drives Record Online Video Viewing

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    CONTENT TYPE: Chart | TOPIC: None

    The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.

  • The Three Most Popular Social Networks for Business (and Why You Should Use Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with individuals on all three networks. The connectivity usually begins on one network and gradually extends to two or three networks and sometimes more as we get to know each other. It seems logical and natural to continue the relationship cycle, building to sites where we both have a presence. If the "cord of three strands" philosophy is true, what are the top-three social networks for business?

  • Making Your Email 'Social-able'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports figures on Twitter to keep up to date on the latest trade rumors. Regardless of how you use social media, you are using it, and those you socialize with are like-minded folks. What does all that have to do with making your email "social-able?" Everything.

  • 25% of UK Ads on Social Networks

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    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group.

  • 36MM Germans Viewed 6.4B Videos in August

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on YouTube.

  • Digital Marketing Factbook: A Glimpse Inside

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    CONTENT TYPE: Chart | TOPIC: None

    This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer.

  • Transforming Customers Into a Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with your company that surpasses brand awareness; they are now your greatest champions. Why? People want to be a part of something—they want to feel included and important. Changing individual customers into a community isn't simply a matter of semantics; it is a change in your attitude toward the people who frequent your business.

  • 19% of Internet Users Use Twitter

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use social networks, those get online via a mobile device, and younger internet users (under 44).

  • Advertising Is the Price You Pay for Not Being Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • Online Video Streaming Up 25% YOY

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    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Companies Frown on Tweeting, Friending

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    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.