Social Media Marketing Resources

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

CONTENT TYPE: Article | TOPIC: None

In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with individuals on all three networks. The connectivity usually begins on one network and gradually extends to two or three networks and sometimes more as we get to know each other. It seems logical and natural to continue the relationship cycle, building to sites where we both have a presence. If the "cord of three strands" philosophy is true, what are the top-three social networks for business?

CONTENT TYPE: Article | TOPIC: None

Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports figures on Twitter to keep up to date on the latest trade rumors. Regardless of how you use social media, you are using it, and those you socialize with are like-minded folks. What does all that have to do with making your email "social-able?" Everything.

CONTENT TYPE: Article | TOPIC: None

When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with your company that surpasses brand awareness; they are now your greatest champions. Why? People want to be a part of something—they want to feel included and important. Changing individual customers into a community isn't simply a matter of semantics; it is a change in your attitude toward the people who frequent your business.

CONTENT TYPE: Article | TOPIC: None

We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

CONTENT TYPE: Article | TOPIC: None

Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.