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  • Small Business Marketing in 2010: A Forecast

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    CONTENT TYPE: Chart | TOPIC: None

    Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social media; and 21% say the same for mobile advertising.

  • Brand Control to Major Tom: The New Rules of Brand Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost all control—and you CAN influence what you can't control.

  • The Brave New World of the Engaged Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced by engaging Web applications and where visitors have become users. This new world has three important implications for marketers.

  • How Small Businesses Leaders Use Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.

  • Seniors Flock Online, Love Facebook

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    CONTENT TYPE: Chart | TOPIC: None

    Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% to 17.5 million in November 2009, up from 11.3 million in November 2004, according to a survey by Nielsen.

  • Untapped Opportunities for Online Communities

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.

  • Consumers Digitally Dependent, Discriminating

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    CONTENT TYPE: Chart | TOPIC: None

    Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate.

  • Study Explores 'Social' in Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro RSCG Worldwide.

  • Facebook Pages' Use Patterns Studied

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.

  • Senior Execs Continue Shift to Online Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.

  • Inc 500 Succeeding With Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth.

  • Marketers to Invest in Email, Social Media in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Five Tips for Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.

  • 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.

  • Social Media Video Viewing Up 98%

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen.

  • Gen-Y Women Viewed by Gen-X as Trendsetters

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc.

  • Moms Sacrifice Own Purchases for Family's Sake

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    CONTENT TYPE: Chart | TOPIC: None

    As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.

  • Social Media, Mobile to Guide Holiday Shopping

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends.

  • Yes, Facebook Is a Business Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.