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  • Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep them interested so they keep coming back?

  • Decade's Top 10 Viral Campaigns

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    CONTENT TYPE: Chart | TOPIC: None

    The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

  • Social Media Top Priority for Digital Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

  • Seniors Least Likely to Use Internet

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    CONTENT TYPE: Chart | TOPIC: None

    Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

  • YouTube to Launch Movie Rentals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog.

  • Marketers to Focus on Social Media in 2010

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian.

  • Social Media Spurs Haiti Earthquake News, Donations

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source of discussion, followed by online video, blogs, and other online boards/forums, according to The Nielsen Company.

  • Twitter Quickly Expands Outside US

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by Sysomos.

  • Traditional Media Still Dominates Original News

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the Pew Research Center.

  • Internet Marketing Recovery Forecast for 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan.

  • Online Forum Users Are Influential Consumers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.

  • Social Network Ad Spend Takes Back Seat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer.

  • The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.

  • Ten Ways to Drive Consumer Action With Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"

  • 2009 Holiday E-tail Sales Up 5%

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    CONTENT TYPE: Chart | TOPIC: None

    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.

  • Top Facebook Status Trends of 2009

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status updates during 2009 and now boasts over 72 million monthly active users.

  • Planning an Online B2B Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.

  • Looking Back: A Decade of Changes

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    CONTENT TYPE: Chart | TOPIC: None

    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a change for the better.

  • CMOs Want Measurable Results From Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according to a study from Bazaarvoice and the CMO Club.

  • Email Trumps Social Media for Sharing

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    CONTENT TYPE: Chart | TOPIC: None

    Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, according to a study from ShareThis.