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  • If My Dentist Understands Email Marketing, So Can You!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing. Here's how.

  • Google Caffeine: Real Impact or Just Hype?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?

  • Facebook Users Promote Fan Page Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Morpace.

  • Social Media Important, Not Always Profitable

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say social media is "innovative and invaluable to their business," but 64.5% say their companies have not increased revenue or profited from using social media, according to a survey from R2integrated.

  • 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work on Facebook or other similar platforms. I disagree.

  • Put Your Brand to Work: Build an Architecture for Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its goals and vision. Now it's time to build.

  • Six Proven Ways to Leverage the Power of Your Customer Network

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, engage, help others, and help you innovate. Here are the six most proven methods for growing and maintaining your customer network.

  • Direct and Digital Marketing Jobs Rebounding

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said so six months earlier, while only 3% are planning layoffs in the second quarter of 2010, the lowest level recorded in three years, according to a survey from Bernhart Associates.

  • Branded Social Profiles Increase Purchase Intent

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded profiles on social sites tend to increase intent to purchase, especially when consumers can become fans of brands and add brand logos to their personal profile pages, the study found.

  • Twitter Reveals iPad Sentiment

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace the iPhone, according to a study from Attensity.

  • Social Consumers' Opinions More Credible Than Brands'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumer-based word-of-mouth (WOM) information is viewed as the most reliable source of information about brands on social networking sites: 38% of social networking users say posts from other consumers are most credible, followed by posts from brands themselves (32%), according to a survey from InSites Consulting.

  • Marketers: Shifting to Digital; Email, Search Perform Best

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their budget allocation to digital marketing in the next five years, according to the Fourth Annual Marketing and Media Survey from Datran Media.

  • Twitter: 50 Million Sticky Tweets a Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new and veteran users, according to a study from Sysomos.

  • Articulate to Resonate: Crafting and Communicating Messages That Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ideas, is a fundamental activity of strategic brand development and management. Disciplined messaging helps organizations engage in productive dialogues, especially across social media communities.

  • Social Media for Kids: Moshi Monsters Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment-Games category, according to Experian's Hitwise Intelligence.

  • Social Media Consumers More Likely to Buy, Recommend

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

  • Problem Solved: How Can We Map Social Media to B2B Sales?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them off? What are some cool ways to match social with selling?

  • Social Network Monthly Use: 5.5 Hours

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half an hour less than US Web users' average, according to the Nielsen Company.

  • Entrepreneurship During the Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting.

  • Is Social Media the New Addiction?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.