FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • B2B Customer Engagement: High Priority, Low Marks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers say customer engagement is a high priority both within their marketing organization (72%) and across their entire company (58%), but they don't rate their company's level of customer engagement highly, according to a survey from the Business Marketing Association.

  • LinkedIn Delivers B2B Traffic, Wikipedia More Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they arrive.

  • Five Things to Think About Before You Launch Your Next Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of winning their confidence and cash.

  • Winning Facebook Tactics for Today's Search Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads.

  • Blogosphere Dominated by Younger Americans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts worldwide, according to a study by Sysomos.

  • PR/Comms, Not Marketing Controls Digital, Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study by the University of Southern California Annenberg School for Communication & Journalism.

  • Millennials Swayed by WOM, Interactive Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, while nearly one-half (48%) say that word-of-mouth communications influence them more than TV advertisements, according to a study from Mr Youth and Intrepid.

  • B2B Less Engaged in Social Media Than B2C

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fewer than one-half (45%) of B2B companies have only the basics of a social media presence—such as a Twitter and Facebook account, or a company blog—and only 32% are engaged in social media on a day-to-day basis, according to a survey from White Horse.

  • Consumers: CPG Sites for Info, Offers; Facebook for Connecting

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about CPG brands, according to a survey from Ipsos Marketing, Consumer Goods.

  • What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is that this first week as a blogger has kicked my butt.

  • 10 Tips for Crowdsourcing Advertising With a Video Contest

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest.

  • In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?

    Article

    CONTENT TYPE: Article | TOPIC: None

    With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering free advice and sharing knowledge publicly, yet they are not asking for anything in return. But it's OK to ask.

  • Social Media Catches What Mainstream Misses

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according to a study by the Pew Research Center.

  • Social Media Ad Spend Trails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish.

  • Social Media Brand Passion Index Measures the Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Trust in Facebook Tanking After Privacy Changes

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.

  • Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media?

  • The 140 Most Influential People on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the early days of microblogging, just as Twitter had launched, only three Twitter users were issuing tweets—company founders Biz Stone, Evan Williams, and Jack Dorsey—but now, with more than 100 million Twitter users, there are at least 140 key influencers in the Twittersphere, according to a Web Trend Map from Information Architects.

  • LinkedIn Top Social Site in Corporate America

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.

  • Social Media Users More Positive About Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," compared with just 16% of all consumers, according to a study by Alterian.