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  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four.

  • Fashion-Forward Shoppers Spend More, Swayed by Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom.

  • Most Multitask While on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.

  • Companies Using Social Media Without Game Plan

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from Digital Brand Expressions (DBE).

  • More Email Marketers to Integrate Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say integrating email marketing and social media is very or moderately important to their digital marketing efforts, according to a survey from AWeber Communications.

  • In Social Media Era, Facebook Rules

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    We're at a turning point in how we describe Web-based innovation trends, and the ascendant term is "social media," according to a study by Justin Kistner posted on Socialfresh. Moreover, Facebook among those media is so popular that no other search term in Google beats the volume for "Facebook," Kistner finds.

  • Facebook Upgrade: How New Features Will Help Brands Connect With Fans

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.

  • Frequent Social Network Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet.

  • Email CTRs Higher With Social Media Sharing

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    CONTENT TYPE: Chart | TOPIC: None

    Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.

  • B2B Marketers Satisfied With Twitter, Await Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, according to a survey from BtoB Online.

  • Social Media Passion Index: Golf Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Facebook Grows, Others Stagnate; Interaction Levels Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds. Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at least once a day, according to a survey from Performics, conducted by ROI Research.

  • Average Value of Facebook Fan: $136.38

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

  • Social Media Popular Among Older Americans

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is not just for the young: 27% of Americans age 50+ say they now use social media websites, with Facebook the most popular—used by 23% of adults age 50+—according to a survey from AARP.

  • Twitter 101: Seven Tips for Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.

  • Video—Personal Branding's Killer App

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer?

  • Effective Customer Listening Requires More Than Keywords

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to track not just the volume but also the meaning of online conversations across a complex web of consumer-interaction channels.

  • Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their wagons to the device—how can you, as a marketer, take advantage of the iPad?

  • Social Media Users Want to Rant, Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a company, brand, or product, according to a Harris Poll.

  • Most Americans Wake Up to Email

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according to a study by ExactTarget.