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  • Affluent Gen-Y Hooked on Social Media, Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day.

  • Facebook Top Search Term in 2010 (and Top Website, Too)

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    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for 2010. Moreover, Facebook was the top-visited website (for the first time) in 2010, accounting for 8.93% of all US visits, Experian found.

  • Why 'Social Proof' Matters in Your Social-Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention by using "social proof."

  • Job-Market Secrets: How to Build Your Network in 12 Days

    Article

    CONTENT TYPE: Article | TOPIC: None

    Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

  • The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.

  • Social Media Driving Sales Worldwide

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.

  • Younger Execs Driving Mobile Use in C-Suite

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    CONTENT TYPE: Chart | TOPIC: None

    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting to social networking sites.

  • How to Avoid the Great Social Media Crash of 2011

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the one formula you need to dodge the Great Social Media Crash of 2011.

  • Top 2% of Twitter Users Generate 58% of Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos.

  • Social Media Marketing: No Overnight Success

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience in social marketing, according to a social media benchmark report by SmartBrief.

  • Email, Social Marketing Top 2011 Budget Growth

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    CONTENT TYPE: Chart | TOPIC: None

    Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.

  • How to Implement a Winning Social-Media Function in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a social-media management system in your business and outlines the 20 steps necessary for running a successful social-media function.

  • One-third of Brands Converting via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale via such social channels, according to a new survey from R2integrated.

  • Twitter Use Higher Among Women, Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

  • Social Media Top Priority for PR in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

  • Social Media Brand Followers Hunting for Deals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so primarily to find coupons and special promotions, according to a survey from Empathica.

  • Four Affordable Tools That Can Help You Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already have some powerful marketing tools at their disposal.

  • Five Reasons Why App-vertising Is Right for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you.

  • Ad Recovery Picking Up Over Next 3 Years

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    CONTENT TYPE: Chart | TOPIC: None

    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia.

  • 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.