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  • Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • How Instagram Influencers Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

  • YouTube Ad Formats Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

  • How Decision-Makers Perceive B2B Ads on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

  • What to Do If Your Social Media Post Goes Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

  • YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

  • The Influencer Content Tactics Americans Dislike Most [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

  • How to Maximize Engagement on TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the key factors that influence content discovery and amplification on TikTok.

  • TikTok Is Now Gen Z's Top Social Platform for Product Information

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

  • How TikTok's Generative AI Features Impact B2B Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • The Rise of Reddit as a Search Engine

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

  • 10 Ways Humans Can Get More From LinkedIn Using ChatGPT

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • How Social Media Is Impacting Gen Z's Mental Health [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • Five Brands Acing Social With Their Own Spin on Cultural Moments

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • The Factors That Drive B2B Ad Effectiveness on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • Top-Rated Social Media Apps in Various Countries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

  • The Rapid Rise of YouTube Shorts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.