Email Marketing Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

CONTENT TYPE: Article | TOPIC: Email Marketing

Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

CONTENT TYPE: Article | TOPIC: Email Marketing

In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them.

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

CONTENT TYPE: Article | TOPIC: Websites

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

CONTENT TYPE: Article | TOPIC: Customer Experience

We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

CONTENT TYPE: Article | TOPIC: Email Marketing

Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.

CONTENT TYPE: Article | TOPIC: Email Marketing

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders.

CONTENT TYPE: Article | TOPIC: Email Marketing

Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.

CONTENT TYPE: Article | TOPIC: Email Marketing

What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer.

CONTENT TYPE: Article | TOPIC: Demand Generation

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.

CONTENT TYPE: Article | TOPIC: Email Marketing

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

CONTENT TYPE: Article | TOPIC: Email Marketing

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

CONTENT TYPE: Article | TOPIC: Email Marketing

Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.