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  • How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.

  • 119 Facts About Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.

  • Boost Your Email ROI by Improving Your Copy's Readability

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.

  • The Indispensable Welcome Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful.

  • Are Americans Ever Free From Work Email? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.

  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.

  • What Influences Consumers to Purchase From Marketing Emails?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

  • Email Engagement Rates by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • The Ultimate Guide to Email: Australia Edition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • The Email Priorities of Brand and Agency Marketers in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy.

  • Head-to-Head: Direct Mail vs. Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.

  • Email Essentials: Gmail Tricks of the Trade

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to prove the legitimacy of their messages. Ensure yours make it into the inbox.